Product Mafia is one of the newer dropshipping tools to hit the market but is it worth your money?
For drop shipping business owners, taking the time the right platform for product and advert research is always worthwhile. This tool is invaluable for finding and researching winning products, how they are advertised and whether they are worth adding to their store.
You can save countless hours of research and avoid many stressful days by letting software like Digital Mafia do all the heavy lifting.
However, one big setback of many good dropshipping tools is saturation. Good platforms attract more members, making their hot finds less effective as there are so many people adding them to their store.
Therefore, finding a quality product research tool that is flying under the radar offers dropshipping business owners a huge advantage over the competition. Product Mafia is a lesser-known name in the product research market so could give you a competitive edge, but is the software itself any good?
Let’s take a closer look to find out more:
Product Mafia is a dropshipping software solution for product and advert research.
It’s mostly for product research for Shopify store owners, providing users with a wide range of winning products that can be easily be added to their store in a few clicks. The website recommends hundreds of different winning products in various niche categories, which you can pick and choose from to add to your own store or for researching.
There is also an ad spy feature that provides users with all kinds of analytic data regarding successful Facebook ads for winning products from around the world, which can be used to develop ad campaigns for similar products.
A Chrome extension has also been released as part of the software package. This is designed to help dropshipping stores to find winning products that respond when to advertising by showing users nothing but Facebook Ads.
All these functions aim to help make finding and researching winning products quick and easy. You can spy on products and adverts, see what’s performing well, and then decide whether these are worth adding to your own store and how to best advertise them.
Digital Spy is available for free, although this only provides limited access to features, such as only viewing certain products, with the rest locked behind a paid premium membership.
The core feature of Product Mafia is the aptly named Product Spy. This is a product spying tool that lets you analyze countless winning products curated by Product Mafia, which can then be added to your Shopify store in just a few clicks, potentially saving you hours of research.
Essentially, it’s a product research function. You can browse through countless products, apply different filters, and view analytics on each one, then make an informed decision on whether they are worth pursuing in your own shop.
There is a lot to like about this feature. It’s simple and easy to navigate, with categories and tags making it easy to filter out your searches for finding niche products.
While it may not have the same volume of products as some other product research tools, it focuses on quality over quantity – plus there are loads of products available anyway.
Simply click on a product link to get all kinds of useful information including a description, selling price, product cost, and profit margin. Product Mafia hasn’t shared where it gets this price info from but it’s likely AliExpress, which is where most dropshipping products are sourced these days.
There are additional links for more info on each product. Profits show stats on profit margin CPA, and net profit, giving further insight into the potential profits you can make from any product.
Analytics gives a breakdown of stats that includes where the product was sourced, the total orders of that product, votes, and the average reviews, while the Engagement tab shows likes, comments, shares, and reactions the product received across different social media platforms.
This is all very useful info for product research, giving a clear indicator of how suitable a product is for selling. Hot products tend to have high figures, but you may also find some hidden gems with the potential to become in demand, especially if you know what trends to look for early in a product lifecycle.
There is also a selection of links that you can find the supplier of the product from different sources like AliExpess, Alibaba, Amazon, and eBay. AliExpress is probably the best link to use for dropshipping, so if you want to find a supplier for the product be sure to check the links.
Moreover, this info is very useful for more additional product research, as you can check where the products are supplied from and where they are being successfully sold, especially using the FB Ads option.
For more in-depth research on Facebook Ads, there is a dedicated section where you can see all the different Facebook Ads for that specific product, which can be a great way to strategize and implement your own ads, especially considering you can easily copy and paste links to Facebook videos from these ads.
The social media data doesn’t end there. Product Mafia also provides recommendations for Instagram influencers, which is a great feature because can find information on influencers that may be able to help market and sell these products with shout outs.
Product Mafia also gives info regarding copyright of the product, letting you check the status of a product. If it’s safe to use then you’ll see a disclaimer saying that according to their research none of the products come with copyright risks.
Basically, just look at the traffic light graphic to see if it’s suitable for use. Green means you have the all-clear, yellow means to proceed with caution as there may be a patent or copyright for the product, while red means do not sell.
Copyright is a big issue troubling many other dropshipping software solutions, so knowing a product is safe to sell gives the peace of mind that you won’t be dealing with any copyright problems down the line.
Targeting is basically information on potential target demographics for the product, which is a good feature for newbies looking for help on how to best target their ad campaigns.
Then finally we have reviews, which is basically a link to AliExpress reviews. These are rarely the best quality reviews so you probably don’t want to import them to your store, although the option is there if you want to do so.
Finding products is only half the battle – you need to know how to best advertise them to get the desired sales. Unfortunately, this means more research, which is where the Ad Spy feature from Product Mafia can help.
This lets you spy on different Facebook Ads from around the world, with access to ads from over 80 countries, so you’ve got plenty of research content at the tip of your fingers.
There are various filters to help find adverts in your niche, with the ability to search for a specific product by keyword, publisher or advertiser name.
You can also filter which country these ads come from, which is useful for planning ad campaigns in certain countries. America is always a big target country but you can check may others too – this is great for researching products that might sell big in certain countries.
Another useful filter is engagement. This shows all the different types of engagement the ads are receiving, letting you view newer ads without having to troll through endless hours of ancient adverts that won’t be useful anymore.
That’s not to say you can use older ads to see what campaigns worked in the past, which is why having the choice to filter both old and new adverts is an awesome function – it’s the best of both.
You know what previously worked but also get to see what works here and now, viewing Facebook Ads in real-time and using the info to stay ahead of the competition.
It’s very simple to use this feature, with all the filters clearly marked and all the data you pull being easy to understand.
Ad Hunter 2.0
A newer release for Product Mafia, Ad Hunter 2.0 is a Google Chrome extension that you can use for additional research on Facebook Ads. When logged into Facebook, you run the extension and it will filter out all content that isn’t a paid advert. You
So why is this useful?
Well, you don’t just need to find winning products, you need products that can be successfully advertised, and the two are not always mutually exclusive.
Because Facebook is the biggest advertising platform for a dropshipping business, it helps to be able to research ads on Facebook to see how well they perform. With this, you can view all the ads running and analytics on their performance, giving you even more useful data to work with.
Additionally, you can use this function to help find new products to sell, with Facebook Ads being a great place to get inspiration for your latest products. It’s quick and easy to use the extension, which reverts your Facebook page back to normal after it’s turned off.
Product Mafia is available as a free or Pro membership.
Free members have access to the same products as Pro members but with a 3-day delay, meaning a lot of the best products could already be snapped up by the time you see them.
Also, free members get some basic information on products, while Pro members get access to all the data in the Product Spy feature.
Pro membership costs $49 per month per user and will have access to all features and functions available from Product Mafia.
Product Mafia is flying under the radar and this is one of its biggest advantages. The product listings are varied and most of them have lots of potential for hot sellers, although it helps to get in early to avoid any stagnation.
The functions of the Product Spy tool are some of the most useful. It’s great for product research and saves a lot of time and effort thanks to the daily recommendations while making it easy to source suppliers for the products.
The Ad Spy is another incredibly useful feature for researching successful Facebook Ads, which you can use to develop your own ad strategies for your dropshipping business. The extension is a nice extra but isn’t as quite useful as the two core functions for product and advert research.